Delivering Economic Growth
Alive after Five
Alive after Five is an initiative which has been responsible for an additional 11.6m visitors to the city between 5pm and 8pm. It has added an estimated £708m to the local economy. Its primary objective was to bridge the gap between the daytime and evening economy in Newcastle, and provide a compelling early evening offer to ensure economic uplift. Its core components are free city centre parking after 5pm, shops staying open until 8pm every week night, a heavyweight marketing campaign, regular major events and additional transport provision.
NE1 brought together Newcastle City Council, Network Rail and Virgin Trains East Coast and secured £5m from the Regional Growth Fund. This led to investment of £24.5m which had a transformational effect on Newcastle Central Station. The primary objective of the project was to provide a welcome appropriate for a regional capital city, and to create an environment which would be attractive to business and consumers. This work catalysed the development of the Stephenson Quarter which will, in turn, inject £100m per annum into the region’s economy.
NE1 secured c£2m from the Heritage Lottery Fund in order to transform this historic area of Newcastle. Work includes improved public realm and restoring building frontages and will re-establish the Bigg Market as an economically viable unit within the city. The project is expected to secure a further c£30m from surrounding private land owners.
value of the evening economy created by Alive after Five.
commercial bookings generated £80k city centre events programme